Here they come! Support letters asking for prayer and/or financial support. For over 30 years I encouraged would-be missionaries to write them. But now I am starting to receive them. Heck! We all receive them…sometimes one a week. They seem to come in endless supply from friends, family, and other relatives. Appeals for support for mission trips all tend to read the same, too:
- We have felt God’s call to go to ________________ and do _______________.
- We need your prayers because we will be doing ____________
- We also need your financial support for______________, if you can.
- Will you partner/help/support/give?
You know that there’s a good and sincere heart behind each of these letters, but—honestly—most of them are all boring. Anybody who receives them knows exactly what they are before they read the first few words and the contents rarely spark any new interest. Zzzzzzz……
But what if we could re-think this entire well-worn process? Is there another way to do it? Yes, there is! There are many new ways to do write that important letter and help others help you do this good work.
I’ve compiled seven practical tips for writing an appeal letter for a summer mission program that will generate real interest. Above all else, though, make sure you have a clear sense of your purpose. That is, after all, why it’s called a mission trip. When you have reflected deeply on your own passion for this work, it will come through more vividly to your readers.
1. Be Personal: Send a GREAT PICTURE
Really! How hard can that be? If the recipient of your letter is a friend or a family member, they will think twice about ignoring YOUR picture. Include a recent snapshot. It can be copied onto the page, or inserted separately, but give your reader something to hold onto. Like a Christmas card, friends and family will hold onto the letter and give it more attention if it offers them a nice photo of you.
Take a look at the images on the right. They DRAW you in. They make you smile. Each face is so intriguing. Who is going to NOT read a letter from any of these people?
2. Get Personal
The person you are writing is a friend or a member of your family. Is a Form Letter really the way to go? This is important to do right at the top to let the recipient know that you actually care about them. They aren’t getting just a photocopy.
But it’s also important to let them know that you know what they’re up to. Letters to friends and family are about dialogue, so don’t be too one-sided. For example, if Phil and Margaret have moved to Denver, don’t start your letter with “I hope you’re doing well…” Again, boring. And what if they are not doing well? And did you know that they have moved? Or retired?
Try instead: “Phil and Margaret, I am so eager to catch up with you. But in the meantime, “Welcome to Denver”! I cannot imagine what your new life must be like… But let’s not lose touch.”
3. Why are YOU doing this work?
Your personal discernment of God’s call is deeply meaningful to you but doesn’t make an emotional connection with those who weren’t with you to experience it. I think you need to say more about the call that you have to do this work. Consider some of these questions:
- What has led you to answer this call at this particular moment in your life?
- What are the specific needs of the community you are going to serve and why do you feel uniquely drawn or equipped to go there?
- How are you feeling personally as you approach this trip?
- What will change because you went on this trip (in this community and in you)?
4. Ask for a generalized specific amount
What? A ‘generalized specific’ amount? What is that? Well, let me first say that you will need to make it work for you and the recipients of your letter. But here is the idea.
People need ballparks. They need to know that there is a level that fits them. So they need to read real numbers, but also see enough wiggle room to discern what they should give. It’s a tough thing to articulate, but here’s an example:
I would appreciate any support you are willing to offer. I’ve received gifts from $10 to $250, and each gift involves sacrifice—from the price of a meal to a month’s savings.
I’d ask you to pray about how much you can give, talk it over with your spouse/family, and make it a joint effort. I have had families decide to give up one meal the week that I am on the mission field and put that money toward their support gift. What would that be in your situation?
Another approach is more personal, offering your own investment as a barometer for others. For example: